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Qfour.aiQfour.aiFriday, October 2, 2026Daily edition
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Section · AI Adoption
Since February 2025, Article 4 of the EU AI Act requires organizations deploying AI systems to build workforce competencies. But this is just the beginning: more than one-third of entry-level positions now demand AI skills—triple the number from fall 2025. Organizations that build AI competence faster gain decisive competitive advantages, while those falling behind face growing risks.
The debate over AI ROI splits into two camps: those seeing rapid returns through process automation, and those warning that lasting value requires organizational transformation. The truth is more nuanced—both approaches work, depending on what you're trying to achieve.
Enterprise AI adoption has doubled in 2026, yet most AI pilots stagnate or fail. The real difference between winners and laggards isn't technology—it's discipline in execution, leadership modeling, and workflow redesign. Michelin's 200 scaled AI projects and 50 million euros in annual ROI reveal what separates transformation from mere adoption.
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